Have you ever wondered how influencers turn their passions into profitable careers? You might be shocked to hear just how much goes into the business of content creation.
Get a peek behind the curtain into the fascinating world of influencer management with Lynsey Eaton, law school blogger and attorney turned talent management mogul. Lynsey is the co-founder and CEO of Estate Five – a renowned talent management agency in Dallas, Texas, working with over 100 of the internet’s most powerful content creators. Lynsey's journey from lawyer to the forefront of the influencer industry is nothing short of inspiring and filled with unexpected twists.
If you’re curious how influencer really make money and what it takes to manage their business, give this one a listen!
In this episode, Brittany and Lynsey talk about:
Lynsey's Journey from Lawyer to CEO: If Legally Blonde was reimagined for the influencer age, it might look something like Elle Woods starting a blog in law school for credit, then having it garner enough attention to completely change the course of her career! Well, that’s exactly what happened to Lynsey and eventually led her to leave the world of practicing law and applying those skills to the launch of Estate Five - a top talent management company for content creators (also - can we petition to have this version made into a movie?)
Why You Need a Talent Management Company: Lynsey and Brittany spill the tea on just what goes on behind the scenes of influencer management and how working together has elevated Loverly Grey’s brand.
Top 3 Ways Influencers Earn Money: Turn content into income… but how?! Lynsey breaks down the three main ways influencers make money:
1. Affiliate Marketing - otherwise known as “click-to-purchase” sales. You know that salesperson in a store that earns a commission for helping you when you buy something? This is the same thing - just the online version.
2. Advertising - Or in other words: “Sponsored Content.” An influencer can be paid to create content on behalf of a brand (hopefully one that they truly believe in!) which not only benefits the creator but gives the brand more bang for their buck (always a good thing in the marketing world).
3. Licensing Fees - Even a lot of brands don’t fully understand the nuances of this one, so take notes! Basically, a brand will pay to license an influencer’s name, likeness, or content for a certain amount of time for collaborations or other campaigns.
Mastering Productivity Through Delegation
How do you grow your biz without burnout? Lynsey and Brittany point out that delegation is key. You know that term, “you have to spend money to make money?” Well, it’s never been more true - especially when talented content creators find themselves bogged down by things like payroll, taxes, and contracts. These are key things that can be outsourced so they can get back to what they do best - creating amazing content that their audiences love!
Savvy Strategies for Brand Deals
What's the secret to a successful brand deal? Lynsey breaks down the whole process, from initial outreach to sending the final invoice, and all the nitty gritty stuff in between.
Is Influencing Frivolous, Plus Balancing It All as a Woman
Can you really have it all? Lynsey gets real about balancing work and home life priorities. Plus, how her law school roommate and friend, Jedidiah Jenkins had to set the record straight about her “frivolous” work 👀
This episode is for anyone who’s always been curious about the inner workings of the business of content creation OR wondered just how posting on Instagram could ever be a profitable career (because we know you’ve all questioned this a time or two).
For other creators out there – you’ll love this one! Tune in to discover the benefits of working with a management company (when you’re ready), and learn valuable strategies for monetizing your content.
Get ready to feel inspired and empowered to follow your passions and turn them into the business of your dreams!
Follow Brittany at Loverly Grey here.
Follow Lynsey Eaton here.
Follow Estate Five here.
Follow Life with Loverly here.
Learn more about Estate Five.