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June 10, 2025

114. Disrupting Luxury: Behind The RealReal's Meteoric Rise with Julie Wainwright

114. Disrupting Luxury: Behind The RealReal's Meteoric Rise with Julie Wainwright

 

 


From humble beginnings in a cramped warehouse to revolutionizing the luxury resale market, Julie Wainwright's journey with The RealReal is nothing short of inspiring. In this candid conversation, Julie shares the ups and downs of building a multimillion-dollar business from scratch.


Tune in to hear:

• How Julie turned a chance encounter at a consignment shop into a game-changing business idea

 • The pivotal role Julie's father played in shaping her entrepreneurial spirit

• How she leveraged celebrity partnerships to catapult The RealReal's success

• How Julie flipped the script on failure after the Pets.com experience

• Strategies for evaluating business ideas and timing your moves


Julie also discusses her latest venture, Ahara, and her passion for personalized nutrition. Learn how she's applying her entrepreneurial expertise to revolutionize another industry.


Whether you're a fashion enthusiast, a budding entrepreneur, or simply curious about the inner workings of a successful startup, this episode offers a wealth of knowledge and inspiration. 


About Julie Wainwright: A serial entrepreneur and business visionary, Julie founded The RealReal in 2011, transforming the luxury resale market. With her latest venture, Ahara, she's now tackling personalized nutrition, continuing her mission to innovate and disrupt traditional industries.


Purchase Julie’s book, Time to Get Real,here!

RELYTE HYDRATION. Buy your salt and hydration items with code LOVERLY20 for 20% off!

Re-Lyte - https://amzlink.to/az017bMpbEPP2

Real Salt - https://amzlink.to/az0Uy0v3cFkR0


WATCH HERE: 

 

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