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April 29, 2025

108. From Blog to Brick-and-Mortar: Erin Schrader's Multifaceted Path to Entrepreneurial Success

108. From Blog to Brick-and-Mortar: Erin Schrader's Multifaceted Path to Entrepreneurial Success



Ever wondered how to transition from a side hustle to a full-time blogging career? In this episode, I sit down with Erin Schrader, the creative force behind Living in Yellow, to explore her journey from credit union employee to seven-figure entrepreneur.

Erin shares her inspiring story of building a thriving fashion and lifestyle brand, including:

• How she grew her Facebook following by 100,000 in just one year

• Why she continued working her 9-to-5 even after hitting seven figures

• Her approach to building and managing a team of 15 employees

• Balancing motherhood with running a successful business

• The evolution of her brand from blog to storefront

Whether you're a budding blogger or an established entrepreneur, Erin's story offers valuable lessons on perseverance, adaptability, and the power of community in building a successful brand.


Follow Erin here

Visit her storefront in person or online here


About Erin:

Erin Schrader is the founder of Living in Yellow, a women's clothing and lifestyle brand with over 300,000 followers on Instagram. Starting as a personal blog in 2011, Living in Yellow has grown into a multi-faceted business including a clothing line and storefront. Erin's journey from side-hustle blogger to successful entrepreneur offers inspiration and practical advice for aspiring content creators and business owners.

 

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